ShopComm

CHALLENGE

Brief: Tasked with leading a complete rebranding initiative for ShopComm, formerly a holding company of multiple shopper marketing services, into a unified brand. This strategic overhaul included developing a new brand identity, digital presence, and creative culture strategy, managed remotely from Amsterdam in collaboration with the team in Indonesia.

My Role:  As the Creative Consultant, I spearheaded the brand strategy, identity development, and digital transformation, ensuring a seamless transition to the unified ShopComm brand.

• Developed a comprehensive brand strategy and identity, including a detailed brand guideline document for consistency across all touchpoints.

• Crafted and implemented a marketing and content strategy tailored to ShopComm’s objectives and target audience.

• Designed and developed the website, creating a digital cornerstone for the brand’s online presence.

• Formulated a creative strategy to cultivate ShopComm's internal culture, aligning it with the brand's new direction.

OUTCOME

Results: The rebranding and digital transformation successfully unified ShopComm under a single, cohesive brand identity, significantly enhancing its market positioning, increasing revenues, and strengthening its internal culture. The new brand was rolled out effectively over a year, with the website and social media platforms becoming key channels for engagement and communication.

Insights: This extensive multi-year project highlighted the importance of a unified brand strategy in merging multiple entities into a single cohesive brand. It also highlighted the critical role of internal culture in supporting external brand perceptions.

Tools and Technologies: Utilized Adobe Creative Suite for branding assets, Figma for UI design and prototyping, Webflow for front-end development, Canva for content templates, Google Work suites for internal documentation.