CHALLENGE
Brief: Tasked with designing the user interface for the teaser website of Sunrise, an Amsterdam-based technology company dedicated to revolutionizing the grocery industry for health and sustainability. The challenge was to create a teaser website that encapsulates Sunrise's mission and vision, while aligning with the strong brand identity established by Carla Palette.
My Role: As the freelance designer, my responsibility was to develop a teaser website UI that effectively communicates Sunrise’s mission and conveying the company’s purpose-led innovation.
Designed a user interface that reflects Sunrise’s commitment to simplicity, sustainability, and innovation.
Ensured the teaser website’s design was cohesive with Sunrise’s established brand identity.
OUTCOME
Results: The design process involved close collaboration with the company's founder to ensure the website accurately represented their vision. The teaser website launched, capturing the essence of Sunrise's mission and serving as an effective initial touchpoint for the brand. The website has since evolved to a different version since then.
Tools and Technologies: Utilized Figma for UI/UX design and prototyping.
